The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond

Most luxury houses name their sizes with adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes much easier to read. The number sitting in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That single fact is worth more in practice than any amount of styling copy, and it is the spine of this explainer.

The convention reaches well beyond the flagship. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are deciding between two sizes of the same bag.

The rule, stated plainly

Read the number in the name, add the word inches, and that is the bag’s width. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a fluke. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. One house’s Small can beat another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse no one.

What the number does not tell you

Width is one dimension of three, and the other two refuse to scale with it in any predictable way. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is no proportional enlargement of the smaller one. The height changes, gaining two inches, and so does the width, by the same amount. What that means in use is that a size up adds a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to cover the rest. The interior fittings differ as well, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details govern how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand it.

The one that bends the rule: the Margaux Shoulder 12

One current model breaks the pattern and it is worth saying clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is operating as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson generalises, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing carries no dimensions at all, read the number as an indication rather than a measurement.

What each width really holds

Translating inches into daily use is the step most guides skip. A bag under ten inches wide is a phone, cardholder, keys and lipstick proposition, which is the territory of the Sofia 8.75 and of the small clutches. At ten inches you have the textbook small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.

• 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
• 12 in: the most useful width in the line and the one most buyers settle on.
• 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
• 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.

Width lifts the price, but material moves faster

Size and price track each other, though not as aggressively as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.

The bags that carry no size number

Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. The Park Tote family trades in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.

Making the decision from the inches

The practical value of a literal sizing system is that it can be tested before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.